PROF. DR. SHAIKH RAFIQUL ISLAM

Professor of Department of Marketing

Research Areas

Dr. S. R. Islam is a senior academic and researcher in the field of business and marketing studies. His research interests primarily focus on relationship marketing, customer relationship commitment, fairness and happiness in consumer behavior, microfinance institutions (MFIs), green marketing, human resource management practices, fintech adoption, and sustainable business strategies in developing economies, with a particular emphasis on Bangladesh.

After completing his advanced academic training, Dr. Islam pursued an extensive academic career, serving in key leadership roles within public universities. Alongside his academic responsibilities, he has actively contributed to scholarly research addressing contemporary challenges in marketing, consumer behavior, and financial inclusion. His work bridges theoretical frameworks with real-world business and policy implications, particularly in emerging markets.

Selected Publications

Islam, S. R., & Marufa, R. S. (2025). Resistance towards the Adoption of Fintech: A Major Barrier Towards Cashless Smart Bangladesh. Business Perspective and Research, SAGE Publications (Submitted).
Islam, S. R., & Robidas, L. C. (2021). The Role of Green Marketing for Green Brand Relationship: A Conceptual Understanding. Jagannath University Journal of Business Studies, 10(1&2).
Perumal, S., Islam, S. R., & Yusr, M. M. (2020). Happiness! Does it facilitate the relationship between relational norms and customer relationship commitment? International Journal of Economics and Management Systems, 5.
Islam, S. R. (2019). Influence of Price and Distributive Fairness on Micro Finance Customers’ Relationship Commitment: PLS-SEM Analysis. International Journal of Science and Management Studies, 2(5).
Hossain, M. J., & Islam, S. R. (2019). Overview of Profile and Relationship Commitment among Customers of Bangladeshi Micro Finance Institutions (MFI). Jagannath University Journal of Business Studies, 7(1&2).
Islam, S. R., & Ahmed, S. (2019). Relationship between Fairness, Happiness and Relationship Commitment: A Proposed Conceptual Framework. Jagannath University Journal of Business Studies, 7(1&2).
Islam, S. R., & Perumal, S. (2018). Fairness and Relationship Commitment Link in Developing Economy Context: A Critical Evaluation Using PLS-SEM. Transylvanian Review, 26(27). (Scopus Indexed)